About This Study on Personality

This survey is run in collaboration with researchers from the Department of Psychology at the University of Cambridge, looking at the geographical distribution of personality traits across the United States:

In the scope of the present research, we set out to unpack how certain personality attributes, for example courage, relate to economic performance such as start-up rates on a broader geographical level. This empirical approach will shed new light on the psychological underpinnings of regional cultures and their spatial organization in the United States. Gaining a better understanding of the psychological drivers of regional differences will advance geographical psychology and may help entrepreneurs to choose suitable environments for their businesses and federal policy makers to cater to the needs of their respective constituency.

Given the present research's focus on the relationship between psychological traits and economic performance, only data of participants aged 18 years or more will be considered for analysis, as younger participants are less likely to work full-time and may not adequately represent the whole spectrum of industries and professions. All data will remain anonymous and confidential and will not be made accessible to any third parties. No individual diagnostics will be done. Instead, only aggregate analyses based on demographic groups will be conducted. Said results on group-level will then be published in the form of a research article in a scientific psychological journal.

If you have any further questions, comments or queries, please do not hesitate to get in touch with us at pottercam.research@googlemail.com